Function of Beauty

Function of Beauty is shampoo & conditioner subcription-based product. The customer takes a custom quiz on their website to figure out which hair formula is best to order. The packaging says “function — of ___” and the name you use in the quiz is applied, so it’s completely custom to you.

I illustrated stickers (generic, winter, & ‘hairmoji’ themed sets) that are supplied with the delivery of the haircare products. These fun stickers can be put on your shampoo & conditioner bottles.

Function of Beauty became a huge success. Later, they launched their product (on a non-subscription basis) in retail at Target. Instead of a hair quiz, you can add the ingredients directly into the bottles to have it fit your hair goals.

I was responsible for both the custom lettering and illustrations on Function of Beauty x Target Package Design. See how it all came to life through photography from social media influencers, consumers, Target.com, and more.